January 27, 2007
SEM R&D in a mid-size company
So the company I work for has a small R&D team that has been charged with keeping the programs we offer and participate in on the edge of what SEM companies can do. Because we serve a small niche of the overall market we meet another challenge when developing programs - how does this idea apply to tourism?
My musing brings me back to the same point over and over again - why is it so HARD to get things rolling? Is it because we are but one department in a company that also features design, analytics, programming, and hosting departments? Is it because we’re not bringing our ideas to the right person? Do we not PRESENT our ideas to the right people in the right way? What can I do to make it easier to make the decision to move forward on a project?
Generally when we present an idea, we think it through, get input from other departments if it’s necessary and put our thoughts down on paper - generally a document that contains a set of bullet points that show the pros of the plan, along with a flow chart or map that shows the steps involved to implement and our estimated time/value to the company……what am I missing?
Does anyone out there have any ideas on how to present a new concept/program to the brass in a way that is sure to prompt action? What do you do to make people see the importance of moving NOW, not 6-months from now?
Any input is greatly appreciated.
