October 16, 2007
Reservation Road - a case study in Movie Marketing on the ‘net
So Kevin, my editor at Search Engine Watch challenged us freelance writers to create internet buzz about the new Joaquin Phoenix movie, Reservation Road. This has proven to be a bit of a challenge as we’re starting from a somewhat less than desirable position - I wrote about that on the SEW blog this afternoon.
Debby Richman and I have been brainstorming and setting things up across the web like sites on Tripod, Wordpress.com, etc. Our goal is to drive traffic to the Reservation Road website but honestly, there isnt anything there yet, it’s redirecting to the Focus Features homepage…not so hot but we’re working on it. I’m learning a lot from Debby as I’ve never done anything remotely close to entertainment SEM - it’s been fun to see how it works differently from the long-term work we do with travel websites.
Have you seen the movie? I love Joaquin Phoenix, hence the mention of him TWICE in one blog post. I’m listening to the book and I think I want to see the movie, but I’m not sure how badly - its looking a bit depressing so far - I’m hoping it has one of those “life goes on and the moral of the story is everyone gets on with it” conclusions.
