March 11, 2008
On my Way to NYC Next Week
I’m headed to NYC next week for SES New York. Super excited as I’ve never been and we’re staying right in the middle of the action in Manhattan - not sure if you call that “downtown” or what. NYC is so huge, where is downtown?
I’ll be moderating a panel on SEM Small Business Blitz featuring:
- Jennifer Laycock from Search Engine Guide (I blogged about Jennifer before when she received a C&D order from the Pork Board)
- Stoney deGeyter from Pole Position Marketing
- Matt McGee from Marchex.
Instead of saying “yes you should do this” the panelists will be focusing on how to do things inexpensively and effectively! This ties in nicely to my Little Biz column over at SearchEngineWatch.com. I’m writing my column for publish next week and I’m going to talk about conferences and if they are worth it for the “little guy.” I think they are, and can be - if you understand what you’re looking for and go with the intent to find it. I’ll put the link to that article in THIS article when it’s posted next Tuesday. UPDATE - So SEW article will NOT be about conferences for small business owners - that’s located right here on SEOMom.com. SEW Article will be 30 Free things you can do to market your small business website. Link coming soon!
One of my goals for SES NYC is to find out more about SEO and User friendly navigation structures. I’ll probably attend and ask questions in the “Search Engine Friendly Design” session on day 2. Then Usability & SEO: 2 Wins for the Price of 1 on Day 4.
As the majority of my day is focused on SEO at Blizz, I was pretty excited to see a session on the Business Case for SEO Content Development. It’s amazing to see how HARD it is to get folks to write stuff for their sites. It’s the easiest way to help yourself, and one of the hardest things to get done.
I am also on the Social Media team at Blizzard, and it’s pretty fledgling - we’re moving into the space but cautiously so we do it the right way. I’m going to hit the SocMed sessions pretty hard, video, podcasting, content creation, etc.
