Mom + SEO Junkie = Burnt Toast

So Kevin, my editor at Search Engine Watch challenged us freelance writers to create internet buzz about the new Joaquin Phoenix movie, Reservation Road.  This has proven to be a bit of a challenge as we’re starting from a somewhat less than desirable position - I wrote about that on the SEW blog this afternoon.

 Debby Richman and I have been brainstorming and setting things up across the web like sites on Tripod, Wordpress.com, etc.  Our goal is to drive traffic to the Reservation Road website but honestly, there isnt anything there yet, it’s redirecting to the Focus Features homepage…not so hot but we’re working on it.  I’m learning a lot from Debby as I’ve never done anything remotely close to entertainment SEM - it’s been fun to see how it works differently from the long-term work we do with travel websites.

Have you seen the movie?  I love Joaquin Phoenix, hence the mention of him TWICE in one blog post.  I’m listening to the book and I think I want to see the movie, but I’m not sure how badly - its looking a bit depressing so far - I’m hoping it has one of those “life goes on and the moral of the story is everyone gets on with it” conclusions.

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So I posted links to all of my recent SearchEngineWatch articles over at the Blizz Newsletter - but I thought I’d post this here too - since it is all about  me and what better way to feed into my inner diva than to talk about myself some more….isnt blogging selfish?

Actually, I really enjoy writing this column, and having good editors makes it easier.  I think the challenge of it gives me something to look forward to and I’m always reading things and thinking, how can I make this a column?

•  Taking the Offline Business Online
• Think Small, Win Big: Social Media Marketing
• Say “Bah Humbug” to Holiday Marketing Stress
• Won’t You Be My Neighbor?
• Don’t be a Local Yokel - Enhance Your Local Business Listings
• Don’t Be a Local Yokel II – Enhancing Your Yahoo! Local Listing
• Using WordPress to Manage Your Web Site Content – Part 1
• Using WordPress to Manage Your Web Site Content – Part 2
• Redesigning Your Small Business Web Site
• Universal Search for Small Business: What You Need to Know About Google’s New Search Results

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Well - I changed my “digs” again - I’m really indecisive about my site theme and since I’m using free themes w/ a few modifications I change them a lot. I like this one, it’s pretty and girlie and maybe I’ll keep it around awhile…..but…maybe not.

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I caught wiff of this over at Marketing Pilgrim and thought it was pretty neat.  The LatLong Blog at Google is reporting that they are showing geotagged videos in Google Earth.  So when you look at something like “Glenwood Springs, CO” and you click the YouTube button under featured content - you’ll see videos that have been uploaded to YouTube pop up all over the map.  Here’s a snap of what you’ll see.

 Then when you click the little youtube icons you see this:

This can be a great idea for marketing Vacation Rentals or something similar. 

 Good Move Google!

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Recently we’ve seen a lot of controversy in the SEO world with people attacking Rand at SEOMoz for outing websites that have bought or sold links. (see here, here and here.) I think paid links is a hot topic right now, and everyone has come out with an opinion. But is sharing your opinion in an unconstructive -and negative - way the answer? Although I agreed w/ DazzlinDonna’s original point - we really dont need to be pointing blatant fingers - the uproar that ensued was almost overwhelming. Did he do it on purpose to create controversy? I tend to think no, but that’s just my opinion and that gets me back to my main point - Everyone has an opinion - and is it right to “share” your opinion and bash others in the process? I think sharing in a constructive way was great, and it was admittedly a poor choice, and he edited his post - but the attacks that happened afterwards seemed like they were completely unnecessary. I didnt really comment with a “hell yeah” or a “heck no” anywhere - and I felt somewhat like I was in the minority. Do you NEED to come out with an opinion on this stuff to be taken seriously in this industry? I don’t think so - but hey I’m the new gal here - what do I know.

So does one need to rock the boat to get the buzz? I guess because I’m not a huge fan of confrontation and I have no desire to fight it out with industry leaders I kept my mouth shut. Yet another reason I wont be a LinkBait Guru

It will be interesting to see the aftermath. Will there be “hard feelings” or will everyone get over it? The fact that people are willing to push the envelope is what keeps this industry moving forward, in my opinion. Calling someone out because you dont agree w/ them is great - if you can give reasons why you don’t agree other than - “I just think it’s wrong.”

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I am a hockey widow. We have a bigscreen TV and NHL Center ice - so Mr. Carrie is parked in front of the thing from September through June. I will admit, I LOVE to watch a good Avalance game (GO AVS) but by about January I’m done. Hockey season is so longgggggg. The best part is the occasional trip over the mountains to see a live game. Even from the nosebleed seats hockey is best seen at the rink.

Any other hockey fans out there? What’s your fave team?

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So I saw this today in my Gmail - it was an Adsense ad that was stuck in there. I was reading an email Disney.com because I’m trying to take the kids to the “Magical Kingdom” for Christmas. Not sure what kind of relevance that had to this - but okay:

Walmartopia - the Off-Broadway musical Wal-mart doesnt want you to see

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Hello blog readers (yes I mean the two of you) - an update on my life and accomplishments Also you might notice a different “look” to the blog - I was messing around w/ mobile friendly code and completely blew my old theme up beyond any ability I had to fix it - SO badly I had to reinstall Wordpress - so I’m working on the theme and hope to have it back up soon. Wish me luck!

I recently did an interview with Li Evans for her “Women of Internet Marketing” series over at SearchMarketingGurus.com. She posted the Q&A tonight and it’s pretty fun. My co-interviewee was Danielle Winfield of 10E20.com

Thanks Li for the opportunity and great questions - it was fun!

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